Beer Label. Package Design. Photography. Social Media.

TOOLS:  

Adobe Illustrator.

In Honor of the Brewery's massive pinball scene, the "Free Play IPA" label portrays the beautifully chaotic board found on just about all pins - Using the entire label as a canvas to depict the flippers, bumpers, and glowing lights. A predominantly green hue structure was chosen to represent the hop-heavy characteristics of an IPA and the contrasting oranges for the added Citra hops.