EMPLOYER:

Right Brain Brewery.

SCOPE:

Beer Label. Package Design. Photography. Social Media.

TOOLS:  

Adobe Fresco. Photoshop. Illustrator.

I originally sketched something much different - Lighter with more focus on the ingredients. After review, the team realized that being an IPA with very high alcohol content and in a large 19.2 oz. grab-n-go can, our demographic would be mostly male. The direction I got was, "It needs to be bad ass."