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31 North
2024
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EMPLOYER:

Right Brain Brewery.

SCOPE:

Beer Label. Illustration. Package Design.

TOOLS:  

Adobe Fresco. Photoshop. Illustrator.

A popular way to tour Michigan is to load up the van, bring your bikes, kayaks, and camping gear and head north up the west coast by highway 31, slowly finding your way to Traverse City. When you get there, stop in to Right Brain for a cold beer. The objective was to represent that vibe in the label.

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